Car Feature: Mini Cooper w/ 18" MASS LIP R1 Racing Spike

The sporty aggressive look of a set of staggered wheels of rear-wheel-drive cars just can't be beat. Cars like the 350Z or 911 Carrera with those wide deep lip rims in the rear cause envy to every front-wheel-drive owner because until now it was impossible to get those deep lips in the rear. Front-wheel-drive cars just don't have the space in the rear to accommodate the wider wheels and tires.




And then came along MASS LIP wheels for front-wheel-drive cars. MASS LIP wheels by R1 Racing are engineered to give front-wheel-drive cars lips up to 3.25″ in the rear with the same width wheel and tire to allow proper fitment. To see the R1 Racing Spike in Machined Face w/ Black click “HERE”.

100's of Specials Going Live Midnight January 19th!!!!

To give a reward to our loyal customers at the stroke of midnight on January 19th, rimsdealer.com will upload hundreds of killer specials! Some wheels will discounted so low they will be priced at cost to promote our new rimsdealer.com 4.0 Website.

Look for the “Wheel Specials” Filter on the left navigation to sort by “All Wheels” or “Only Wheels on Special”. Specials will be seen on the product pages by a slashing of the regular price and a new special sale price in red.

Remember, there are limited supplies available so don't miss out on the chance to take advantage of the special. If you are a rimsdealer Blogger then you will have the first shot at these specials. Happy hunting for the deals!

Website Speed and Traffic

To all our valued customers, we must apologize for the slow speed of our new website.

We seem to be a victim of our own success. The website speed is slow and even crashing because since we launch our new rimsdealer.com 4.0 site on December 17th, traffic has increased by over 60%! We are on pace to have over 300,000 unique visitors to our site this month.

We are currently upgrading and adding servers to our server cluster to better handle the traffic response. Our new server cluster should be operational within the next 48 hours.

We appreciate your patience, and hope you log-in to see the hundreds of new specials we will be uploading to the website on midnight, January 17th!

Car Feature: Mercedes-Benz S550 w/ 22" AM Forged Virtuoso Machined w/ Black Finish

The Mercedes-Benz S550 has only been on sale in the states for just over a year, and already it has established itself as the pinnacle of luxury sedan style. With a price tag starting at $100K, the S550 delivers more then you could ever imagine. But, since the S550 has become so popular, you start to see to many of them and they start to all look alike. That is where
AM Forged Wheels
come in handy.


This particular S550 sports

22″ AM Forged Virtuoso wheels
. The 22's come in a Machine Face finish with Black accents. This custom combo is one of the many available from
AM Forged Wheels
. Some examples of their finishes from wild to mild can be seen at “www.amforged.com”. If you are a true wheel aficionado and only expect the best to match your luxury or exotic ride, then order a set of AM Forged Wheels from the USA's largest retailer of AM Forged Wheels,
rimsdealer.com

2008 NEW Brands: Status Wheels, Element Wheels, Nakayama Wheels, and Ruff Racing Wheels

Over the weekend, rimsdealer.com added four new wheel brands to its line-up. These new brands include chrome wheels for car and truck, staggered fitments, as well as, lightweight FWD applications.


Status Wheels are chrome and black wheels that fit both car and truck/suv in a wide range from 17″ to 26″


Element Wheels is all chrome for car and truck/suv. Sizes range from 20″ to 24″


Ruff Racing Wheels are sport wheels with a wide range of options in chrome and in staggered fitments. Sizes range from 15″ to 22″.


Nakayama Wheels are lightweight wheels for FWD tuner vehicles. Sizes range from 15″ to 19″.

Check out the latest additions by visiting “rimsdealer.com” and inputing your vehicle right now!

Info + Tech FAQ Section Uploaded…

If you were ever curious about anything on rimsdealer.com, and you could not find the answer, then this post is just for you.


Today we just launched our new “Info and Tech FAQ” Section. Here you will find all the answers to the most frequently asked questions dealing with everything from shipping, to wheel measurements, to information on big brake upgrades. This section will be constantly updated to be on the lookout for the newest in technical advice and rimsdealer.com policies and procedures.

The Future of Tires…the TWEEL!

Michelin views the tweel and the next step in the evolution of tires. Fifty years ago, their invention of the radial tire revolutionized the industry and is still the industry standard. They hope the tweel will follow down a similar path.

The beauty behind the tweel is that is a strikingly simple looking hub and spoke design that alleviates the need for air pressure while still providing the performance only seen from pneumatic tires. The spokes are fused to the wheel which will deform to absorb the shock and rebound with ease. With the air needed by conventional tires no longer necessary, the tweel will provide you with high grade performance in weight-carrying capacity, ride comfort, and will minimize the threat of any road hazard.

Michelin has discovered that tweels can be tuned independently from each other. This allows for a customized optimization in vertical stiffness (which affects ride comfort) and lateral stiffness (which affects handling and cornering). Doing so can push the tweel past conventional tires in overall performance. Recent test of the tweel prototypes have demonstrated that it is within a five percent of the rolling resistance and mass levels of current pneumatics. This means within one percent of the fuel economy of the original equipment fitment. Michelin was also able to increase lateral stiffness by five-fold, which makes the tweel exceptionally responsive in its handling capabilities.

Dell Computer Upgrades…WOW!

rimsdealer.com has WOW! The 2008 WOW! Customer Service Initiative is meant to blow your socks off with service and convenience. It will literally make you say, WOW!

To achieve some of these customer service goals many times our wheel and tire experts and customer service agents need to multi-task. This means that they run out of computer processing power and monitor space real fast. So management decided to invest some major bucks and buy new Dell Vostro computers to every single company representative. Each system comes with Dual 20″ Widescreen monitors, Dual Core processors, and 3GB of RAM!!!!



Now when you call a rimsdealer.com sales agent it will be like having your own personal wheel and tire encyclopedia with the computing power to back it up!

rimsdealer.com Operations Director Tom Deitz said it best, “We didn't spend $400,000 on new computer hardware and software programs. It was an investment of $400,000 in our ability to serve our customers.”

rimsdealer 4.0 Glitches and Bugs

By Wednesday, December 19th, all glitches and bugs will be worked out on the newly launched rimsdealer 4.0 website. Some customers have reported that particular wheel applications that should fit their vehicles show that they do not fit. If you find a wheel that you believe fits your car, but the website says it doesn't, please call one of our wheel + tire experts to report the glitch and receive personal attention on your vehicle.